Strategy
I have a strong background in Marketing and Communications Strategy that includes identifying and establishing partnerships with key brands. Here are a few standout partnerships I managed that are worth noting.
I have a strong background in Marketing and Communications Strategy that includes identifying and establishing partnerships with key brands. Here are a few standout partnerships I managed that are worth noting.
To help highlight the Worlds of Fun 50th Anniversary season and new capital in the Core Market of Kansas City I had the bold idea of wrapping the Kansas City Streetcar. The campaign was for three months during peak rider and park attendance season.
Just a few miles away from Worlds of Fun is the brand new KC Current women’s soccer stadium. The first women’s dedicated stadium in the world. This partnership was a no brainer as our shared primary audience was families. The partnership included a social video campaign and in-park activations.
In 2024, Worlds of Fun was launching a new event called KC Nights. I made a connection with a popular midwest streetwear brand rooted in Kansas City to be featured. They released a Worlds of Fun collection that we sold in the park and at their downtown brick and mortar. The relationship still stands today, with new releases every season!